Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Subscribe to our newsletter: Email address, name (optional)
• Submit contact forms: Name, email address, message content
• Post comments or reviews: Name, email, comment content
• Create an account: Username, email, password (if applicable)

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages viewed, time spent on pages, links clicked, referring website
• Location Data: Approximate geographic location based on IP address
• Cookies and Tracking: Data collected through cookies and similar technologies

1.3 Information from Third Parties

We may receive information from:

• Amazon Associates: Commission data, click-through information (anonymized)
• Analytics Providers: Google Analytics, website traffic statistics
• Social Media Platforms: If you interact with our social media content

2. How We Use Your Information

We use collected information for the following purposes:

• Website Operation: Provide, maintain, and improve our website functionality
• Communication: Send newsletters, product updates, and respond to inquiries
• Personalization: Customize content and recommendations based on your interests
• Analytics: Analyze website traffic, user behavior, and performance metrics
• Marketing: Send promotional emails about products and special offers (with consent)
• Security: Detect, prevent, and address technical issues and fraudulent activity
• Legal Compliance: Comply with legal obligations and enforce our terms
• Affiliate Tracking: Track affiliate link clicks and conversions (anonymized)

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. Types of cookies we use:

3.1 Essential Cookies

Required for website functionality, including session management and security features.

3.2 Analytics Cookies

Track website usage, traffic sources, and user behavior to improve our content and services. We use Google Analytics and similar tools.

3.3 Advertising and Affiliate Cookies

Track affiliate link clicks and conversions through Amazon Associates program. These cookies help us earn commissions on qualifying purchases.

3.4 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies
• Delete cookies when you close your browser

4. How We Share Your Information

We do not sell your personal information. We may share information with:

4.1 Service Providers

• Email Services: Newsletter and email communication platforms
• Analytics Providers: Google Analytics, website performance tools
• Hosting Services: Website hosting and content delivery networks
• Security Services: Fraud detection and prevention tools

4.2 Affiliate Partners

• Amazon Associates: Anonymized click and conversion data

4.3 Legal Requirements

We may disclose information when required by law, legal process, or to:

• Comply with legal obligations
• Protect our rights and property
• Prevent fraud or security issues
• Protect user safety

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

5. Data Security

We implement reasonable security measures to protect your information, including:

• SSL/TLS encryption for data transmission
• Secure servers and hosting infrastructure
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

6. Your Privacy Rights

6.1 General Rights

You have the right to:

• Access: Request a copy of personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails at any time
• Data Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing of your personal information

6.2 GDPR Rights (European Union Users)

If you are located in the EU/EEA, you have additional rights under GDPR:

• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority
• Right to restriction of processing
• Right to data portability

6.3 CCPA Rights (California Users)

California residents have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information is collected
• Right to know if personal information is sold or shared
• Right to opt-out of sale/sharing of personal information
• Right to delete personal information
• Right to non-discrimination for exercising privacy rights
• Right to correct inaccurate information
• Right to limit use of sensitive personal information

6.4 Other State Privacy Laws

We comply with privacy laws in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other states with comprehensive privacy legislation.

6.5 Exercising Your Rights

To exercise any of these rights, contact us at support@furreal-friends.com. We will respond within 30-45 days as required by applicable law.

7. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will delete it.

Parents and guardians are responsible for monitoring their children’s internet usage and ensuring they do not provide personal information without permission.

8. Third-Party Links

Our website contains links to third-party websites, including Amazon.com. This Privacy Policy does not apply to third-party sites. We are not responsible for the privacy practices of external websites. We encourage you to review the privacy policies of any third-party sites you visit.

9. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence, including the United States. These countries may have different data protection laws. By using our website, you consent to such transfers.

For EU users, we ensure appropriate safeguards are in place for international transfers, such as Standard Contractual Clauses or adequacy decisions.

10. Data Retention

We retain personal information for as long as necessary to:

• Provide our services and fulfill the purposes outlined in this policy
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

When information is no longer needed, we securely delete or anonymize it.

11. Email Communications

By subscribing to our newsletter, you consent to receive:

• Product recommendations and updates
• Promotional offers and special deals
• Educational content about toys and parenting
• Important website updates

You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us at support@furreal-friends.com.

12. Do Not Track Signals

Some browsers have “Do Not Track” features. Currently, there is no industry standard for handling DNT signals. We do not respond to DNT signals at this time.

13. California “Shine the Light” Law

California residents can request information about how we share personal information with third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the “Last Updated” date
• Sending email notifications for significant changes (if applicable)

Your continued use of the website after changes constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@furreal-friends.com

Response Time: We aim to respond within 24-48 business hours

Privacy Requests: For GDPR, CCPA, or other privacy rights requests, please include “Privacy Request” in your subject line

16. Consent

By using furReal-Friends.com, you consent to this Privacy Policy and our collection, use, and disclosure of your information as described herein.

Last Updated: January 12, 2026